Smart Energy GB, an independent organisation, has a brief to engage every household in England, Scotland and Wales to upgrade to smart meters. The campaign says that, without smart meters, gas and electricity is out of control. In a nod to cartoon rivalries such as Tom and Jerry, the ad sees Gaz and Leccy causing mayhem with household appliances. The final frame pulls out to reveal that Gaz and Leccy are out of control, not just in one home, but in thousands across the country.
My role - technical lead